we are inspired by

unique architecture
floral design

Our designs come from a range of inspiration, and we're honored to bring this inspiration into wearable pieces for brides around the world. We love modern aesthetic and neutral color palettes.

Meet the Designer

Ari Theel

Ari Theel is a full time wedding photographer and fashion designer based out of Oahu, Hawaii. With hundreds of photographed weddings under her belt, a love for bridalwear developed naturally. It was only when she saw a need for fashion forward and modern designs that she began designing from the viewpoint of a photographer. These wedding dresses would not only appeal to brides in the form of comfort but also offering designs that are otherwise only accessible off the runway. 

Ari designs two collections per year, each one pushing the envelope of fashion and wearability a bit further. Many of the fabrics used are cooling and lightweight, perfect for layering with bridal accessories. A big focus is detachable sleeves or convertible looks that offer a daytime and nighttime change. When browsing the collections, pay attention to subtle changes that can be made to create two separate bridal looks.

Our BRIDE'S values

authentic, feminine, modern, minimal, thoughtful

If this sounds like your vibe, we'd love to dress you!